Research On The Problems And Countermeasures Of Yangzhou G District Financial Media Center Participating In Social Governance

The era of all-media brings new reform and development to social governance,and gives more intelligent attributes to social governance.Based on the research of media governance and governance theory,this paper analyzes and discusses the current situation and problems of the participation of the financial media center in social governance,and studies and formulates corresponding countermeasures based on practice.In recent years,ideology and cultural communication in a lot of unsatisfactory place,great influence on the effectiveness of social governance,because around the media center coverage,give full play to the media center of social governance function,can effectively solve the outstanding problems,to improve the media center involved in social governance quality provide enlightenment and reference.The innovation of this paper:from the perspective of social governance to study the development of media integration.This article starts from the county-level financial media center’s participation in social governance,puts aside the communication and publicity functions of traditional media,combines the ability,quality,and service expectations of the party committee government and the masses for local media in the new era,and applies governance theory and media governance to establish a theoretical analysis basis.It demonstrates that the county-level financial media center has the inherent advantages in guiding the masses and serving the masses.On the basis of extensive participation in social governance,it will enhance the core competitiveness and resource advantages of the media itself,and play a greater role in promoting and promoting social governance.In this paper,questionnaire survey method,case analysis method and literature research method were selected for analysis.First of all,the application of search engine in CNKI,Baidu Library,Wanfang Data Center to consult a large number of theoretical literature related to the paper,through the analysis,induction,collation of the reading literature,to lay a solid theoretical foundation for the paper research.Secondly,120 people from the financial media center and publicity team in G District of Yangzhou city were selected to investigate,to understand the role,current situation and existing problems of the center in participating in social governance,and to study and formulate corresponding countermeasures in order to obtain reliable first-hand information.Finally,G District area for case study object,using the literature combing,oral data,G District melting media center involved in social governance countermeasures deep discussion and thinking,thus form the characteristics of universal strategy,promote the construction of county melting media high quality,make it provide more power for social governance modernization development.According to the analysis,the Financial Media Center in G District of Yangzhou city effectively improves the communication efficiency between the grass-roots level and the masses,increases the credibility and transparency of grass-roots governance,improves the information level and technological content of grass-roots governance,and integrates all resources to strengthen the cooperation and linkage of grass-roots units.But from the actual point of operation,there are also problems that can not be ignored.Through the analysis,it is found that there is a lag in the construction of social governance informatization,the collection and mining of information content is not in place,the communication effect of relying on the Internet platform is low,the structure of social governance talent team does not match,and the credibility and professionalism are insufficient.Considering the practice,the countermeasures and suggestions,improve the coverage and efficiency of the media information dissemination,strengthen the data collection and analysis,mine the valuable information and trend of optimizing the Internet platform construction,realize the diversified development of content,strengthen the personnel training,strengthen the brand building,establish the credibility and professional image,to promote the high-quality construction in related fields.