Taizhou Enterprise Vitality Evaluation And Countermeasures

With the current economy of our country entering a new normal state,there are many difficulties in the development of enterprises.To stimulate the vitality of the enterprise,it is beneficial to the enterprise to further enhance the market share and promote the sustainable development of the enterprise under the new normal economy.At present,the enterprises in our country generally do not pay attention to the promotion of vitality,and the enterprises generally have low vitality.Under the market economy system,the competition between enterprises is becoming increasingly fierce.If the enterprises are not energetic,it will be possible to lose their dominant position in the fierce market competition,which leads to the difficulties of the development of the enterprises,especially in the enterprises.If the economy enters the new normal state,if the development of enterprises is short of vitality,enterprises will probably disappear in the brutal market competition.So stimulating the vitality of enterprises is of great practical value and significance.This article mainly through literature research and field research,combined with the enterprises in Taizhou as the research object,analyzes the problems related to the vitality of enterprises in Taizhou.On the basis of summarizing the basic theories of enterprise vitality,this paper summarizes the evaluation dimensions and evaluation methods of enterprise vitality.Subsequently,the article makes a descriptive analysis of the vitality of Taizhou’s enterprises,and thinks that the development environment of Taizhou enterprises is improving gradually and the scale of development is gradually expanding.But at present,there are still many problems to be improved in Taizhou’s enterprise vitality.These problems are highlighted in the lack of brand vitality in Taizhou,the vitality of the market is not excited,the vitality of technology is weak,and the energy of management is low.The main reason is that the government is not aware of the vitality of the enterprise,does not set up a good platform for the vitality of the enterprise.The enterprise does not pay attention to the technology research and development,the internal management is slack and the enterprise vitality is low.Through the empirical research method,the paper makes an empirical evaluation on the vitality of the enterprises in Taizhou.By means of expert consultation,AHP and fuzzy mathematics evaluation,we set up indicators for evaluating the vitality of enterprises in Taizhou.Through fuzzy mathematics evaluation,it is found that the vitality of Taizhouenterprises is at a low level,which indicates that the vitality of Taizhou enterprises is not fully aroused at present.Finally,the article puts forward the policy suggestions for the promotion of Taizhou’s enterprise vitality.From the point of view of the government,it is necessary to provide a good platform for the technology research and development of the enterprises,strengthen the brand construction of the enterprises in Taizhou,recommend the famous and excellent products of Taizhou City,build a public service platform,and fully stimulate the vitality of the enterprises in Taizhou.From the point of view of the enterprise,it is necessary to further improve the corporate governance,strengthen the market innovation,standardize the financial management of the enterprise,further promote the development of the enterprise’s R & D strength,and fully promote the sustainable promotion of the vitality of the enterprises in Taizhou.