The Research Of The Police Image Crisis In Internet Public Opinion Events

Good police image is extremely important for the public security organ to strengthen organizational cohesion,enhance social credibility,effectively exert functions and maintain security and stability.However,due to the sensitivity and particularity of the nature of police work,it is easy to be the focus of public opinion.Especially in recent years,along with the rapid development of mobile Internet and the awakening of the public's awareness of rights,the network has gradually become the carrier of public opinion.Public opinion events are more frequent in public view,causing the public discussion,its influence is also multiplied than ever before.Against this background,any inappropriate action by the police could be judged by the Internet.the "flash" and "amplifiers",and any flaw could trigger an image crisis.Therefore,it is of great practical significance to study the police image crisis in the current online public opinion events.This paper uses literature analysis,questionnaire investigation and case analysis method to conduct a comprehensive study on the police's image in the network public opinion events.It includes the public opinion challenge faced by the current police image,the public's overall assessment of the police image,the types and causes of police image crisis and corresponding coping strategies.The paper argues that under the new social environment and Internet environment,public security organs face more serious and complex challenges.The high incidence of police public opinion crises is the representation of police image crises,which mainly includes the crisis of disciplinary image,business image,service image and image communication.Different from the traditional view,this paper puts forward that the formation of police image in the media environment is based on the interaction among the police organization,the network police public opinion environment and the social public.Therefore,this paper uses the police organization-network police public opinion environment-the main structure of the social public to conduct the main behavior analysis of the image crisis' three types.Through analysis,this paper found that the police organization of systems and mechanisms behind,lagging concept transformation,unregulated law enforcement,inappropriate public opinion response,the bad law enforcement environment are internal causes of the police image crisis,the network media report inappropriate,network opinion leader and netizen's irrational public opinion and the public's own psychological f-actors and social cognition influence are the external causes of the police image crisis.In view of the above factors,this paper puts forward corresponding strategies and suggestions from improving the system construction of the police organization,optimizing the public opinion environment of the network,and strengthening the relationship between the police and the people,to provide reference and research on police image related reference.