| Nowadays,with the rapid development of economy,people's concept of life has gradually changed.On the basis of satisfying material needs,I began to pay more attention to the improvement of the spiritual and cultural level,and began to pursue a simple lifestyle.Green and healthy eating habits have gradually become a popular trend.Based on the background of this era,this subject is based on the concept of Mount Putuo Guanyin culture and aims to establish its unique vegetarian brand image design,which can not only meet the spiritual and cultural needs of people,but also provide the green food that people need.And more helpful to promote the national healthy eating action.This article takes vegetarian food image design as the research object,discusses the basic concepts and specific classifications related to image design,through the interpretation of Buddha culture and vegetarian related theories,summarizes the relationship between Buddha culture and vegetarian food and image design.The design of vegetarian image under culture sorts out a clear theoretical system.And through specific case analysis,the elements of the derivative design of the Buddhist culture are discussed,the design ideas and design features of the Buddhist culture are sorted out,the design framework under the Buddhist culture is refined,and the presentation form and design steps of the vegetarian vegetarian hall under the Buddhist culture are demonstrated.Support specific design practices.Finally,the general direction of the "Pu Su" vegetarian vegetarian brand image design was determined,and combined with its own design,related design practice applications were carried out to seek a breakthrough in the original product formal language and verify the feasibility of the theory.Demonstrate the design of the vegetarian vegetarian image based on the Putuo Mountain Guanyin culture,and increase the visibility and reputation of Putuo Mountain vegetarian products.The paper has 88 pictures and 51 references. |
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