The Development Of Comedy Films In Mainland China Since The New Century From Jiong Series

Since the new century,with the transformation of social economy and public spending power has increased,and the film market of open,film policy relaxation,film change of direction,etc.,greatly accelerated the process of industrialization of Chinese movie,including the status of the comedy movies growing has become a relatively high degree typed in the domestic film form.Refine the mainland film market types of movies and movie group is always in a dynamic structure adjustment,the audience for commercial film aesthetic demand change is huge in the development of new century Chinese comedy movie thrust,in 2010,the people in the town road,was born,in 8 million the investment cost of obtained nearly 40 million box-office returns.This mix of "road" and "comedy" genre elements of the small budget comedy,with the "dark horse" attitude officially opened the prologue of domestic road comedy film.As a local characteristic comedy film from the perspective of the common people,lost on journey fully expresses the sincerity of humanistic care.Since then,lost in Thailand,lost in Hong Kong and lost in mom have been released successively,and all of them have achieved good box office performance and public praise.As a type of road comedy,jiong comedy series has been recognized by Chinese audiences,and the success of its series creation mode,which can be continued and replicated,has great enlightenment and reference significance for the brand serialization construction of comedy films in mainland China and even the whole domestic film market.Based on the type research,this paper will take "jiong" series as the typical text,analyze its type paradigm and development process,and summarize the aesthetic practice of "jiong" series.To explore the success of "jiong" comedy series,as well as the "happy mahua" series and other setbacks of its comedy series,in order to seek the multi-direction development of domestic films: get rid of the shackles of blockbusters,to the comprehensive multi-type prosperity.