Research On The Creation Phenomenon Of "Branding" Of Chinese Mainland Comedy Films In The New Century

Since the new century,comedy movies have occupied a larger share of the film market with their unique advantages.Diversified and low-cost comedy movies have more flexibility.The theme of comedy movies is close to social life,the form is relaxed and happy,the rhythm of the story is compact and full of dramatic conflicts.Therefore,comedy movies have become the most popular type of movies.With the increasing consolidation of the position of Chinese comedy films in the Chinese film market,many different creative modes have emerged in comedy films.Among them,such comedy films with good box office and good reputation seem to have found their way to development.They have been repeatedly used and created in a series of symbolic ways,such as style,plot,role setting and theme.Formed a series of brand comedy films.Branded comedy movies are popular because they follow the type consciousness of comedy movies and are based on the context of consumerism and popular culture.Even successful "brand" comedy movies still need to return to the film itself.Therefore,their creation is a double-edged sword,which opens up a new space for the development of comedy movies and restricts comedy at the same time.The innovative development of film has certain limitations.