| "I’m not the God of medicine",a film directed by Wen Muye,supervised by Ning Hao and starred by Xu Zheng,was released in the summer on July 5,2018,with a box office success of 3.099 billion yuan.There was a wave of audience in the film market,which generated strong social repercussions and huge economic benefits.Like the 2017 domestic film historical box office champion "wolf 2",it has become a public praise and ticket A good harvest movie.Under the circumstances of commercial entertainment in the domestic film market,a general survey of the film market achievements shows that there are only a few films that can achieve the achievements of the film I am not the God of medicine.Realistic films play an important role in the development of China’s film market.Therefore,in order to summarize experience,promote the sound development of China’s film market economy and enrich the theory of film industry It is very valuable to explore the causes of the 3 billion box office of the movie I am not the God of medicine.This paper mainly explores the reasons for the success of the box office of the film "I am not the God of medicine" through its artistic value and social repercussions,brand building of artistic noumenon,audience psychological analysis,marketing strategy analysis,etc.,so as to enrich the theoretical research of the box office progress of China’s film market and provide its own shallow exploration for the creation and development of domestic realistic films Inspiration and reference. |