An Empirical Study On Boxoffice Of Animation Film Market In China

Recent years,animation film market as a part of China cultural market developes rapidly and its profit ability gradually emerges.By the end of October in 2015,the total box office of China animation film market exceed 3 billion.Box office is the most intuitive measure index of Animation film market,which can reflect development and situation of the market.And it relates to the market’s stability and directly affects the development of the downstream industry.However,Domestic scholars paid less attention to analysis box office of animation film market which caused short of empirical analysis and in-depth analysis in this field.With this situation,it will be certain theoretical and practical significance to do empirical research on box office of animation market in pur countryIn this thesis,on the basis of animation film market research achievements of Chinese and foreign scholars,the box office of animation film which was released in recent 12 years(from 2004 to 2015 Oct.31st)in our country,was selected as sample data,using statistical methods,combining with the actual case analysis of animation film,to understand the development and the cause of trouble situation of China animation film marketThis article mainly divides into four parts.The first part is the introduction,mainly analyzing the research background,research status,research contents and relevant concepts,research methods and research innovation of the topic.The second part mainly analyzes the general situation of Chinese animation film market in terms of box office.The third part is building the model of box office analyzing to find the influence factors of animation market in our country by Pearson correlation analysis and variance analysis.The last part of the article analyzes the reasons for the dilemmas of China animation film market,putting forward the advice concerning audience positioning and market cultivation of animation film market.