The Application Of Interesting Illustration In The Brand Image Design Of Fashionable Clothing

Interesting illustration is the use of exaggeration,personification,strange interest and other modeling techniques to create in color,modeling and other aspects,so that illustration patterns are interesting enough to achieve the effect of relish.With the continuous development of consumer culture and computer technology,avant-garde,fashionable and personalized interesting illustration are more and more popular among young people.When the interesting illustration is applied in the fashion brand image design,it has become a tangible visual communication tool,which can relieve the pressure of people in the fast-paced life,make life more colorful,and make the body and mind easy to release.First of all,starting from the background of the concept of interesting illustration,this paper combs the basic attributes and characteristics of interesting illustration,and then analyzes the spread significance and development trend of interesting illustration,which lays a solid theoretical foundation for the subsequent design practice.Secondly,it focuses on the application between interesting illustration and fashionable brand image design,analyzes the characteristics of fashionable brand image,and studies the feasibility of introducing interesting illustration to analyze fashionable brand image,interprets the significance of the application of interesting illustration in the brand image design of fashionable brand clothing.Thirdly,according to the interesting illustration's application to the fashionable brand image creation techniques and visual expression,the interesting illustration is studied in order to provide guidance for the design practice.Finally,in accordance with the design concept of interesting illustration,this paper carries on the conception,investigation and practice to the brand image design of fashionable brand clothing,and sums up the design principle of interesting illustration,which is convenient to grasp the direction of the whole design practice.With the interest in patterns,color matching and text as the whole design goal,the application of interesting illustration in the brand image design of fashionable brand clothing is summarized and prospected.This paper hopes to take the design as the medium to provide the theoretical and practical direction for practice,through introducing the concept of interesting illustration in the brand image design of fashionable brand clothing.