The Application Of Illustration In Brand Image Design

Brand image design, including logo design, aided graphic design, mascot design, graphic design, advertising, which includes its consumer brand awareness of the surface also contains a deep understanding of consumer brand. In the increasingly fierce competition in the market today, a variety of goods flooded the market, quality is important, but you have to let consumers know you.Nowadays more and more emphasis on brand. Brand more and more become a symbol of wealth and quality of life. Thus, the significance of brand is growing. Brand image design brand visual recognition as an important means of increasing importance for the industry. As for the original progressive social importance, illustration increasingly widely used brand image design, brand design illustration has become an integral part of a form.Today, whether it is hand-drawn or CG illustrator illustrator. Application of brand image design are more and more widely. Illustration in the brand image of the role is irreplaceable, and its expression is more image, intuitive. Hand-drawn illustration more intimate feel no distance.In this paper, the concept of hand-drawn illustration of starting to study illustration in various industries, analysis of the role and advantages of illustration, the illustration applied to the design of the brand image, combined with his graduate work in illustration to demonstrate the brand image of the design and the role of Advantage.