Research On Design Of Paper Adult Picture Books From The Perspective Of Experience Design

The advent of the "picture reading era" has made adult picture books slowly enter the vision of urban young people.In recent years,traditional paper adult picture books have been favored by this group,satisfying their leisure under the state of high work pressure and fast pace of life.Reading needs.As people pay more attention to picture book design,designers need to pay more and more attention to people's feelings and experiences.Based on this premise,the design of paper adult picture books needs to be injected with new design thinking.China's paper adult picture book market has developed rapidly in recent years,and its design level has also been improving.There are many excellent design works,but there are also phenomena of mixing fish and pearls under the circumstance of gratifying publication.Comparatively speaking,the design of adult picture books in European and American countries attaches great importance to the interactive experience design of picture books.Experience design originates from the experience economy and is the core and soul of the experience economy strategic plan.It exists in an interactive and open design form.Starting from the life situation,emphasizing the consumer's thinking identification,using experience to grab the consumer's attention,thereby affecting consumer behavior,consumers get experience fun in interaction.So far,the concept of experience design has been extended to many design fields.First of all,by sorting out the publication status and reader analysis of the Chinese paper adult picture book design market,the paper summarizes the common problems in the paper adult picture book design in the market,and proposes the future paper adult picture books in the design concept,reading process and information perception.The development trend of predictability in two aspects;secondly,combining the three elements of the design of experience design in the picture book,the design concept of "interactive touch point" is proposed,and the design approach of interactive experience is proposed for the three experience levels,that is,sensory experience at the instinct level The design pays attention to the visual effects and material selection of the illustrations in the picture book.The behavior experience design at the behavior layer emphasizes the interaction,fun and rationalization of the behavior.The emotional experience design at the reflection layer focuses on the intervention of the reader's life situation;then,the research results are applied to the design practice.Demonstrate the feasibility of the subject 's point of view.In thedesign practice,it is specifically embodied in: the "interactive contact" is related to the design elements such as the story content of the picture book,the binding method,the printed materials,and the attachment of the picture book,and an interactive channel is established between the reader and the picture book.It emphasizes that under the combined action of readers' tactile sensory stimulation and behavior perception,it stimulates inner emotional memories,breaks the original one-way information transmission model of traditional picture books,and attempts to bring readers a full range of information perception to obtain a deep experience.Finally,sum up experience and provide a new prospect for the development of paper adult picture book design.The subject is based on the study of experience design,and attempts to explore a new idea for the development of paper adult picture book design.Design "interactive touch points" between readers and picture books to encourage readers to get a better experience.The paper adult picture book integrates knowledge,fun and creativity,thus generating new design significance.