Research On Innovation Of Commercialization Model Of Calligraphy And Painting Works

With the rapid development of the global art market,the activeness of China's economic market and the improvement of people's living standards,the Chinese art market has great potential.How to turn good works of art into financial products and let art enter the family of ordinary consumers is a key issue in the popularization of art.At present,the art market is in the stage of exploration and development,and many new business models combining finance and art are being discovered.However,due to the short time for China to establish a market economy,the integration of finance and art is not mature enough,and there are still many problems in the art market.For example,the high threshold of art market,the deviation of art value and price,the survival crisis of small and medium-sized galleries and the dilemma of young artists are all obstacles to the development of the art market.Based on the perspective of business model,this paper makes an innovative research on the business model of the art market based on the theory of business model innovation,trying to combine the theory of business model innovation with the characteristics of the art of painting and calligraphy,aiming to explore how to solve the current problem.The problems in the art market make art trade more convenient and make the art market develop healthier.First of all,this paper summarizes and summarizes the research literature on business model and business model innovation theory,and clarifies the innovation of art business model from the aspects of business model connotation,constituent elements,business model innovation and business model art business model innovation.Conceptual connotation.Secondly,it summarizes the current situation of the art market in foreign developed countries and the enlightenment to the domestic art market.It analyzes several major business models in the art market and believes that although the art market has a good development trend,it still has obvious defects.Adjust its business model.Thirdly,based on the impact and influence of the Internet on the art market and the good situation of online trade in art,on the basis of the art business model combining art and the Internet,the innovative mode of art trade is studied.Finally,based on the business model innovation theory,it provides the commercial development direction for the art and calligraphy painting and calligraphy studio.At the same time,the innovation of the art business model also changes the living status of young artists from a new perspective,solves the business crisis of small and medium galleries,and expands the sales of painting and calligraphy art.Channels to promote the development and exchange of art and culture.