Research On The Construction Of Business Model Of Calligraphy Leasing Based On Value Sharing

As an important component of the traditional Chinese culture,Chinese calligraphy and painting have always been prided by the Chinese people.However,in today's fast-paced society,its artistic characteristics are becoming more and more diluted.Legend has it that people can see the characters,either elegant,rough or wild.The charm of landscape artistic conception and the beauty of feelings and poetry outlined by a few strokes of traditional Chinese painting are also far from the public's view of appreciation.The public does not know the difference between western oil paintings and Chinese paintings,which emphasize true and accurate reproduction through pigment media,are incomparable in artistic conception.Instead,it has been replaced by the same printed matter,or by poor calligraphy and painting hanging in the living and office space.The low appreciation level of the whole national painting and calligraphy art has undoubtedly become the bottleneck of the Chinese people's "seeking for wealth and high value" ! What is even more regrettable is that the "mechanism" for continuously improving the appreciation ability of Chinese calligraphy and painting has not appeared.On the one hand,the demand for appreciation of calligraphy and painting art is "starving" and cannot be satisfied without realizing it.On the other hand,due to the economic downturn,it is difficult to realize the creation of calligraphy and painting on the ceiling of the studio and the creator loses his livelihood and the cruel reality of calligraphy and painting willingness.How to get out of the predicament and solve this pain point? It is obviously not feasible to encourage citizens to buy calligraphy and painting to improve their appreciation level.Regardless of their economic ability or their low artistic awareness,there is limited storage space for replacing calligraphy and painting.It is unrealistic toincrease the teaching of calligraphy and painting art in primary and secondary schools.Art learning under the college entrance examination has become a corner place for a long time.How about more calligraphy and painting exhibitions? If you don't see the art exhibition on your doorstep,you won't be able to escape the fate of being deserted.This paper holds that to improve the appreciation level of calligraphy and painting art,the middle class is the key in a metropolis with a waist-high income level.They not only account for a large proportion of the population,but also have a certain artistic quality foundation and a good economic ability to pay.With a little mobilization,their demand for calligraphy and painting appreciation will become a new outlet.Based on this cognition,this paper puts forward the sharing mode of idle calligraphy and painting,that is,realizing the value in lease circulation,so that creators can generate enthusiasm for creation and supply it continuously.In leasing circulation,calligraphy and painting can be cut into middle-class families or office space with low cost and convenience.Through continuous artistic circulation,the near-cause conditions for improving appreciation level can be formed,and the supply and demand pain points can be solved by designing the overall scheme.On the basis of the above logical thinking,this paper constructs a calligraphy and painting rental business model based on value sharing through a comparative analysis of the seven elements of the real business model and the innovative business model,and analyzes the market feasibility and economic feasibility through questionnaires and other methods.In addition,Ostwald canvas tool was used to design nine modules landing.Existing research literature shows that there are many researches on calligraphy and painting,but few researches on business model construction.In particular,the viewpoint of "allowing resources to flow from stagnation to circulation,from idleness to sharing,and allowing their use value to be enlarged due to sharing" was put forward,and a system design was formed.This paper is based on the shared research perspective,and the research content has certain innovative value,which can provide a more complete theoretical guidance for the practice of sharing calligraphy and painting.