Analysis And Demonstration Research On The Business Model Of Movies In China

The developing of china's movie industry is under the way. The china's movie industry is under industrialized and the developing of movie industry is just beginning. The movie business is the base of the movie industry .Because the movie is a special commodity with short life, and keeping innovate .The movie business operation is very sensitivity to the effects come from outside environments. High risky and high flexibility become the typical characters for movie business.To describe the internal principle and key portion of movie business, we analysis the movie business mode based on the value chain theory, and use abundance data to demonstrate it. Considering the development of china movie industry, we compare the presently status in China with American, and give some advices as Chinese developing status of movie industryThe main body of this essay has two parts. In first part, the movie business model based on value chain is discussed. We analysis each key portion in details. In modern movie business mode, the blockbuster mode is a typical model, and has become the key part of modern movie business. So we discuss the blockbuster in details. For describe the principle of movie business. We discuss the several market statuses as the social imitate theory. At last, a general business mode is concluded and described. In second part, we demonstrate the movie business from two facets. First, for understanding the relationship between business model and movie box office, we select some important variables to make econometric analysis. Secondly, to describe the character of movie's market risk, and analysis the character of movie market in deeply, we use the stable distribution to fit the box-office data serial, and then discuss the fractal character as the fitting result. At last, the ensure mechanism is discussed, and some policy advice is given. It is hope that this paper can give the company and organize some theory supports and directions; and contribute to the normalization of movie business operation.