Research On The Application Of Visual Communication Design Function In The Environment Of New Media Based On An Example Of PMT Brand Design

With the continuous development and change of the times,the expression forms and communication methods of visual communication design are increasingly diversified.Whether it is theoretical knowledge or practical experience,the display of its results can be spread with the help of emerging media methods to enhance the influence of visual communication design.The communication carrier of visual design has been extended to wearable devices,smart home,virtual reality and all kinds of emerging media of APP.The evolution of diversified forms has carried out a brand new revolution in visual communication design.How to use new ways of thinking,communication forms and multi-dimensionality to express the overall image of enterprise brand visual identity,so as to meet the increasingly personalized and diversified needs of users has become an important issue.Nowadays,in order to gain a foothold in the market,enterprises in the brand ecological environment must design high-quality and recognizable brand visual image,through the unique visual communication symbols to enable consumers to effectively identify their own brands and products.Based on the new media environment,visual communication design is rising from the browsing level to the experience level,which means that visual communication design is facing new challenges.The research of this topic relies on the change of communication mode,behavior pattern and thinking mode brought about by the new media,combined with the functional value and function of visual communication design in brand shaping,this paper analyzes and studies the creative features and expression mode that influence the visual communication design.Taking management consulting companies as the main research target,Guangzhou Permington Management Consulting Co.,Ltd.(hereinafter referred to as PMT Company)was selected as the case study object to analyze the current situation and problems of its visual image shaping,and to carry out the analysis of the theoretical basis and practical application value of its industry attributes,market environment,target customer aesthetics,etc.And with the practical application of visual communication design in brand identity and shaping,brand promotion and enterprise development,the brand design strategy applicable to PMT Company is formulated,which specifically includes logo optimization design,visual identity system,brand application design system,office product design,advertising propaganda materials design and microplatform APP design,etc.And through questionnaire survey,interview and other research methods and forms to assist the research of this paper.It mainly uses literature research method,case analysis method,comparative research method and other methods for detailed discussion.The ultimate purpose of this research is to explore how designers can think with brand-new design thinking and perspectives in brand visual communication design,integrate new creative features and propagation characteristics,and create more recognizable and expressive brand image in brand design,give full play to the function and application value of visual communication design in the brand in the new media communication environment,and provide support from the level of information communication,aesthetics,brand shaping and higher levels of cultural connotation.In order to give full play to the commercial nature of visual communication design.At the same time,it can realize the sustainable development of brand vitality in the new communication environment,long-term promote the development of visual communication design industry,and provide certain reference significance and value for the research of related fields.