The Application Of Brand Visual Recognition Design Under The New Media

With the arrival of the era of "Internet +",digitization and information,the comprehensive innovation development model combined with the Internet in various industries has become increasingly common.The new media is formally based on the new communication method in the digital age.It has achieved faster,more accurate,and more effective communication between information communicators and audiences.At the same time,each terminal receiving information has become a publisher.It gives the public more rights to receive and process information.The design has been closely linked with the development of science and technology today.The beauty of science and technology in the design shows a rich style in use and vision with the support of digital technology.Information,technology,and design are influencing and changing our lives.This thesis is based on the background of new media and the theme of brand vision recognition application design.The aim is to explore new ways and possibilities of brand image and brand communication in the new media environment.How brand upgrades through visual recognition design win the fierce brand communication competition in new media.Analyze the new media communication mode and characteristics,make effective visual recognition design in the new media environment,and carry out systematic and comprehensive integrated planning and design on brand image construction.At the same time explore the combination of visual design and new technology.Brand communication in the new media environment brings more possibilities for design and more requirements for brand vision recognition design.The new media allows the audience to complete the process of receiving information with a richer sensory experience.In the past,the two-dimensional static brand visual image has been dynamically and audio visualized under computer processing and digital media terminals.This paper discusses the combination of theory and practice of dynamic demonstration of visual design.Secondly,brand communication in the new media environment needs to integrate multiple media resources.Here,dealing with the unity and diversity of brand visual image design has become a problem that designers need to solve.New media has driven the "IP Communication" boom,which has caused the brand to create its own "Content IP".What kind of visual way it should be displayed is also a question that designers need to consider.This paper makes a systematic discussion on the above issues.