| Under the background of new media communication,people’s life style,aesthetic standard and the way of information transmission have had some significant changes.Such changes not only make the design of visual communication,design thinking,the patterns of design communication have changed,but also provide favorable conditions for the development and heritage of national culture.This paper conducts analysis from two aspects: firstly,it analyzes new media development direction and communication characteristic,in-depth study the change and application value,which brought by visual communication design for new media.Secondly,it analyzes the correlation between new media and national patterns.Finally,it explores the design strategy of Tujia brocade patterns in new media communication with the point of design application of Tujia brocade patterns.Its purpose is to study how to do design application of Tujia brocade patterns better in new media communication.Since Tujia nationality was identified as a single nation,it developed constantly and gradually formed unique national culture,so it should not be buried.This paper screens many design cases,analyzes profound theories in simple language and expresses ideas combined with the theory.From the analysis,it can be concluded the relationship of new media,national patterns and visual communication design.I hope that this comprehensive paper about heritage of national culture can provide some direction for the more detailed research in the future. |
