Study On The Localization Style Of Film Poster Design

In recent years appeared in the movie posters of different design style,the article determined to "localization" as the research object,and based on the film media,visual communication design,advertising and other related theory,explores the localization phenomenon in the movie poster design style,form,development problems and localization trends in contemporary Chinese movie poster design research,the application of visual communication design in the future,has a certain reference value.With the development of the film poster industry,more and more viewers begin to pay attention to the enjoyment of the spiritual world and the pleasure of visual perception.The localization of design style has appeared in contemporary Chinese film posters,attracting the attention of many consumers.Movie poster design not only brings us visual appeal,but also conveys certain artistic value and cultural connotation to us.In the research process,the localization form problem is classified and studied in the contemporary Chinese film posters according to the performance,nature and style.From the visual elements influencing graphics,design,text,color and other visual symbols,combined with the yellow sea,Zhang Yu,Zhao Li designer’s classical works in this paper,the traditional Chinese elements applied in movie poster design,studied localization in the contemporary movie poster design,and formed a unique style in the form of aesthetics.The problems encountered in the development of localized style are brought into the design of contemporary Chinese film posters through various forms of expression techniques such as digital technology and hand-painted re-design due to the increasing consciousness of domestic designers in innovation.More and more designers are realizing that Chinese movie posters can make up for the lack of their own style by incorporating localized design elements.Only the creation rooted in traditional culture can occupy a place in the world design field.The reconstruction of traditional culture is rooted in the development of The Times,which requires designers to tap into the deep cultural connotation and artistic value of traditional art,and enrich the localized expression forms to add infinite vigor and vitality to the film poster design.The design of localized style is also inheritance and innovation.The advantages aim to carry forward the design of contemporary Chinese film posters,so as to increase the cultural connotation of the film posters,further improve the quality of the posters,betterexpress the film themes,and better serve the audience.Designers have the obligation to further improve the world’s view of Chinese design through localized style movie posters,to use the essence of design elements to form a unique style and create a Chinese design language.