The Visual Culture Expression Of Ink Art In The Contemporary Poster Design

In China, design poster is developing with a great speed. It's flourishing, while the boom is mostly created by imitating and following the west. For Chinese designers and artists, it's important to think about that—how to get rid of the fetter of western mode and to win the national identity recognition.After a long development, Chinese ink art has blended with five-thousand-year aesthetics and philosophies, and become a bright star in Chinese traditional culture. The cultural and national values, which the poster design doesn't have now, can be used in our "Chinese Design" and so get much more developing space. Considering from the aspect of national characteristics, this thesis researches the visual culture expressions of ink art in contemporary poster design, and tries to explore a national way. On the basis of previous achievements, the author concludes how to apply the ink art into design practice, in order to bring an inspiration to Chinese poster design.Combined with a contemporary cultural context, this paper discusses the feasibility of using ink art in poster design. Then through example analysis, it presents the principles of applying ink art's spiritual culture and visual languages. Next, three principles—to know the demand clearly, to be familiar with the culture, and to seek and innovate—will be concluded and discussed. At last, the author argues that the ink art application has great time significance from three aspects, which including ink art, poster design and modern designers, and put forward a prospect for the future.Culture should be embedded in design, and ink art also should be used more innovatively in modern times. Only keep expanding the space of visual language and culture expression, can we establish a real "Chinese Design"...