Folk Pattern In The Poster Design The Research And Application

With its own unique cultural connocation and form, Chinese folkart inherits immortal roots of Oriental Art and enriches people’slives. It is an important part of national culture and has beeningrained in the hearts of the people. Because of the multiplemigration of our history cultural centre, folk art shows multipletypes and levels. The most representative Henan folk art patternswas represented in the course of writing and the article elaboratesthe basic situation of the folk art pattern from its constructionfeatures, color and other aspects. This article definite what is folkart patterns, classify it basically and its generation anddevelopments and elaborates the cultural connocation and artfeatures of folk art patterns. The second part elaborates themeaning and development of poster. In the era of globe sharing ofthe information technology, the cultural connocation of posterdesign will continue to extend and its cultural characteristic will bemore outstanding. The high precision, efficiency and abundantbrand new visual effects made by computer graphic design providesan incrediable creative space and a rich form of expression for themodern poster design and makes it go to a broader prospect. But we cannot rely only on high-tech means and pursuit advancedinternational design concepts, purely pursuit the form and out of thelocal culture. The third part of the article mainly highlights thecombination of international and localizational culture, thecombination of international techniques and the most advanceddesign theory and our national culture, extracting the elite of thetraditional culture for the creative poster and make the traditiondevelop in the inherition and make the modern part be more perfecton the base of the tradition. In the fourth part which focuses on thecreative use of poster design with a lot of examples to analysize thefolk art patterns’shape, meaning and color in modern poster design;finally, it summarizes the application of the poster design in folk artpatterns.