Research On Quan's Fushan Large Noodles Brand Visual Image Construction

Intangible cultural heritage is a variety of traditional cultural expressions and cultural living spaces inherited from generations of people of all nationalities in the world.It is of great significance to modern society to inherit,protect and develop our intangible cultural heritage.The non-legacy food culture is part of the intangible cultural heritage and belongs to the category of handmade traditional skills.The non-legacy food culture is the essence of the Chinese food culture and the fruit of the Chinese culture for thousands of years.The protection of intangible dietary culture abroad must precede China.Compared with foreign countries,the protection and development of intangible cultural heritage in China is still in its infancy,but because the country has included traditional handicrafts in it,Chinese Applying for intangible cultural heritage will usher in their new spring.The country has opened the door to apply for food intangible cultural heritage,but in real life there are still a series of problems in the process of protection,inheritance and development of food intangible heritage.With the development of modern society,the survival and development space of non-heritage food culture has been squeezed as never before.Faced with huge challenges,this has to arouse our attention,such as the transitional use of foreign characteristics,resulting in the loss of local characteristics,chaos and disorder in the branding of non-legacy food culture,and transitional competition.With the development of the times and the advent of the Internet era,the visual image of the brand has attracted more and more attention.The brand has become an effective way to promote people to recognize a new thing.As a living traditional culture based on the people,non-legacy food culture bears the accumulation of historical culture and has its unique cultural value and creative value.In order to protect the non-heritage food culture and realize the protection,inheritance and development of the non-heritage food culture,we should encourage the non-heritage food culture transformation and let more people understand the profoundness of the Chinese food culture.In order to better integrate the non-legacy food culture into the development of the current society,this article will demonstrate the necessity of the non-legacy food culture towards branding from the perspective of brand visual design.In the design process,it combines traditional Chinese cultural elements,local characteristics and modern visual aesthetics,respects the cultural connotation of non-legacy food and drinks,uses brand visual image research methods,and through in-depth analysis of the "Quanshi Fushan large noodles" case,Research,sum up the methods and methods that need to be paid attention to or learn from in the process of branding non-legacy food culture.In digging out the essence of non-heritage food culture,using the rules of the ancients to open up their own life,through the regional culture,brand culture and other aspects to achieve the sustainable and healthy development of non-heritage food culture,forming a Chinese brand with historical and cultural depth,can Constantly innovating and perfecting,facing the fast-paced urban globalization and cultural modernization.As an important part of Chinese culture,non-heritage food culture is a valuable spiritual and cultural asset of the whole society,which should be respected by us,make positive contributions to promoting the protection,inheritance and development of Chinese non-heritage food culture,and establish a brand image As a basis,promote the positive and healthy development of non-heritage food culture.