Research On The Brand Image Design Of "Niu Dawan" Lanzhou Beef Ramen

The documentary "China on the Tip of the Tongue" has further enhanced people’s understanding of food.It is as large as the finest in the cuisines of Guangdong,Sichuan,Shandong,Shandong,Jiangsu,and Hunan,and small to the alleys in the alleys.It reflects the dietary characteristics created by the vastness of the land and the long history.People’s requirements for food,in addition to satiety,taste,nutrition,but also put forward new high requirements for the environment,experience,services,brands and so on."It’s better to eat rice than to eat noodles.It’s not as good as a friend to live in a shop." China is a vast country with abundant resources.Due to the differences in culture and climate,it is known as the "Nanbei North".This topic is known as the Chinese fast food giant.One of the "Lanzhou Beef Ramen" began to study its brand image.The first chapter briefly describes the background and significance of the research,and puts forward the problems and research methods based on the research status and historical development.The second chapter summarizes the production and development of Lanzhou beef noodles,focusing on regional culture and product characteristics.The third chapter starts from the theory and analyzes the visual image of Lanzhou beef ramen,especially the existing brand and the status quo from the perspective of brand image and other professional disciplines.Finally,it adopts the knowledge and techniques of graphic design to create its own brand.The large bowl of cattle "Lanzhou beef noodles is visually redesigned and repackaged.It is hoped that through the research of this subject,we will strive to create a more visually better experience and feelings that satisfy more diners,and play an active and effective role in promoting the excellent brand image and promoting the food culture.