Research Of Qufu Nishan Town Rural Cultural Industry Development

The development of rural cultural industry is an indispensable part of the country's overall cultural construction.Promoting the development of rural cultural industry is an important cornerstone of the development of China's cultural industry.In recent years,the development of cultural industry in Qufu City has been strong,but due to the outstanding problems of the urban-rural dual economic structure,the development of cultural industries in rural areas has lagged behind.Among them,the problem of mismatch between the rich cultural resources of Nishan Town and the development level of cultural industry is particularly prominent.Therefore,this article makes an in-depth study on the influencing factors of the cultural industry development in Nishan Town,Qufu City,with a view to providing a useful reference for the development of the rural cultural industry in Qufu City and the solution to the "three rural" issues.This article firstly sorts out and reviews the relevant literature on the development of rural cultural industry on the basis of comparative advantage and cultural industrialization.Secondly,it analyzes and describes the development advantages and current status of the cultural industry about overall situation of 42 villages in Nishan Town,Qufu City,and reveals the problems of Nishan Town's cultural industry development: low industrial integration,lack of talents and insufficient internal consumption and so on;In view of this,further empirical analysis of the influencing factors of Nishan Town's cultural industry development,the study found: economic development level,industrial integration and investment status have a significant role in promoting the development of the rural cultural industry.The improvement of external consumption and the level of talents contributes to the development of the rural cultural industry.The internal consumption has no significant impact on the development of Nishan Town's cultural industry.Based on the empirical analysis,the conclusion is basically stable;Finally,based on the statistical analysis and empirical results,put forward relevant countermeasures to promote the development of Nishan Town's rural cultural industry.