The Research On The Developmental Actuality And Strategy Of Cultural Industry In The Rural Areas Of Hunan Province

At a time when the construct of new socialist countryside went ahead like wildfire the construct of culture industry of country increasingly respected. As the agriculture and culture top province, Hunan, the fortune of country's culture construction will push the development of country's culture industry in Hunan. At first, this thesis defined the definition and scope of the cultural industry in rural areas, pointing out the industrial background of the development of cultural industry in rural Hunan, deeply analizing the present situation of cultural industry in rural Hunan. On the basis of a lot of first-hand information by surveying more than 10 counties (cities)in Hunan Province. Subsequently, this article used the SWOT method to analyze the developmental actuality of cultural industry in rural Hunan. Finally, on the basis of previous research, this paper presents the strategies should be chosen.The culture in rural Hunan is in the shape of cultural undertakings and is still in its infancy. In this stage, specific performance of it is as follows. Firstly, the increase of prosecutable culture organizations in country. Secondly, the appearance of culture and amusements places. Thirdly, the folk knowledge and culture become the financial increasing points. Fourthly, the culture market is coming into being.The article pointed out that the advantages for the development of cultural industry in rural areas of Hunan Province are as follows. Hunan has the resource of "rural culture", good social and economic environment for the development of cultural industries and the good momentum of development and achievements; the disadvantages are as follows. All levels of government lack the awareness of the cultural industry, there are imbalances of economic and cultural development between different regions, investing and financing problems and the lack of qualified personnel; the opportunities are as follows. The opportunity for building new socialist countryside in Hunan Province, the strategy of strong Hunan by culture, income and consumption capacity and a growing emphasis on the traditional culture; the facing threats are as follows. The aggression of cultural hegemony, rapid development of cultural industry in other provinces and cities in Hunan province. The strategies should be chosen are as follows: Translating the resource advantages into industrial advantage; unearthing the internal potential energies; improving the policy and institutional system; enhancing the core competitiveness of the industry to cope with the external threat. In particular, the strategy of translating the resource advantages into industrial advantages are: using "rural culture" in rural Hunan to promote the development of cultural industry; speeding up the development of the cultural product; promoting cultural industry in rural Hunan by city areas. The strategies of unearthing the internal potential energies are as follows: Strengthen the the realization of developing this industry; widening the financing channels; cultivating some professionals, raising the awareness of take part in the industry and improving their ideological and cultural qualities. The strategies of improving the policy and institutional system are as follows: Pushing the revolution of structure; making Laws and Regulations and the assessment system to guide and encourage its developing; strengthening the construction and management of the market in rural areas. The strategies of enhancing the core competitiveness of the industry are as follows: Going grouping intensive path of development; forming a value chain of cultural industry in rural areas; building up the brand of cultural industry; choosing the "going out" strategy.