Web Research And Practice Of SHOPLINE Open Platform Web Form User Experience Design

With the advent of the experience era of pursuing users’ active self satisfaction,web forms have become the information hub for websites and users because they carry the input and output of a large amount of data and information on websites.They have also received more and more attention in the field of user experience design.Although there are many researches on web form and user experience design,including its definition,design principles,constituent elements,tools,methods,general processes,experience evaluation models,etc.,most of them are independent and difficult to understand,which also makes it difficult for designers in the field of user experience to have a systematic design idea in the real implementation of the design process.On the other hand,the SHOPLINE open platform,which the author participated in as an interaction design intern of Joyy group,is in the introduction period of the product life cycle.It is urgent to accelerate its growth by improving the user experience of web forms.Under this background,this paper will explore the user experience design of web form,aiming to build an analysis method that can guide designers to design web form experience from the user perspective.First,this paper read a lot of articles to understand the research status of web form user experience design at home and abroad.At the same time,it summarizes the areas that need to be improved in the existing research.Then,through telephone user interviews and network questionnaires,the necessity of building a user experience design system to help designers have clear ideas and implement web form user experience design with the user as the center is obtained.The three theories related to this research,namely,the five elements theory of user experience,the atomic design theory and the user journey map,are analyzed and reorganized to establish the analysis method of EJI web form user experience design,The method is deduced and iterated by simple experiments.Then the analysis method was used to guide the user experience optimization design of open platform web forms I participated in during my internship.The usability test was used to compare the design schemes before and after optimization.The difference between the ASQ questionnaire and Sus scale data filled in by users proved the effectiveness of EJI analysis method in improving the user experience design effect of web forms.The significance of this study is to clarify the elements,components,design framework and other related components of web forms as well as the user experience elements and the correlation between them from the theoretical level,and to build a new analysis method to help designers better carry out web form experience design,so as to supplement the existing web form user experience design theoretical system.From the practical level,this paper contains the design process and output scheme of the author in SHOPLINE open platform v1.3 in detail,and uses the constructed EJI analysis method to guide and output the optimization design scheme.Through the availability test data,the practicality of the EJI analysis method is explained from the side.