Study On The Application Of Visual Elements Of Sheyang Peasant Painting In Brand Recognition Design

Sheyang peasant painting,as a part of Chinese local traditional folk art,has enriched the connotation and significance of Chinese traditional culture.In the context of the great development of contemporary socialization,peasant painting,as a living fossil of local cultural and historical changes,deconstructs and codes the visual language in representative Sheyang peasant painting works.To express new concepts and meanings,how to use new forms and visual design language to reflect the connotation of Sheyang local culture.Establish a brand visual identity design system with innovative Sheyang peasant paintings as the main business purpose.Based on the local cultural connotation,try to use new visual language to convey the local vitality of the new era.This will help to reflect the innovative spirit of contemporary brand visual design and promote the formation of brand design style with contemporary Chinese local folk characteristics.Main research content of this paper is that the reflected light which is typical of the farmers painting works,choose the typical visual language,and creative design,form a series of brand visual design with local characteristics,to establish a visual language reflected farmer paints as the main object of creative brand visual design system,the farmer paints visual language applied to the design of the regional characteristic industry promotion,formed with local cultural characteristics of systemic brand of culture and art.Through the investigation of sheyang farmers’ painting market,I believe that the fate of sheyang farmers’ painting art and culture is also included in the cultural outlet from a macro perspective,and the traditional folk art in many parts of China today is facing the same problem.The way out of culture is still to be found from the economic point of view.Based on their own basis,to strengthen their own cultural characteristics,regional cultural characteristics,combined with modern market demand to carry forward protection.With such a vision in mind,I set up "he nong cultural creativity co.,LTD.".This company is committed to protecting and developing the local intangible cultural heritage of sheyang by means of cultural and artistic creativity,innovation and industrialization,as well as promoting cultural and creative products with local characteristics,such as sheyang rice,chrysanthemum tea,seafood,and handmade products.Therefore,how to combine the artistic language of farmer paintings with the visual design of modern brand and further promote and continuously develop sheyang farmer paintings brand is of great significance to the study of sheyang regional culture,the promotion of social harmony and progress,and the improvement of local people’s quality.