Wuwei "Mi Fu Memorial Museum" Brand Image Design

For thousands of years,the art of calligraphy and painting has been an integral part of the traditional culture of the Chinese people,reflecting the evolution of history.Many outstanding calligraphers and painters of the Northern Song period made great contributions to the development of Chinese calligraphy and painting.One of them was Mi Fu,one of the "Four Artists of Song" who played an important role in the development of calligraphy in the Northern Song Dynasty.Mi Fu was a legendary calligrapher in the Northern Song Dynasty,and his works were highly praised during the Northern Song Dynasty,and he is considered the leading calligrapher of the Northern Song Dynasty and a treasure of Chinese culture.This research is about the brand image design of Mi Fu Memorial Hall in Wuwei City based on the aesthetic thought of Mi Fu’s calligraphy and painting.In November 2010,the Mi Fu Memorial Hall in Wuwei City was renovated and upgraded based on the Mi Gong Ancestral Hall and opened to the public to commemorate Mi Fu and to showcase the art of Mi Fu’s calligraphy and painting and his aesthetics for more people.However,in today’s fast-paced commercial era,it is difficult to meet the needs of visitors with a single architectural restoration of the pavilion.Therefore,building a unique and complete brand image of the memorial hall has become a must for many memorial halls of famous people,which is of great significance to today’s society.Through the study of Mi Fu Memorial Hall in Wuwei City and Mi Fu himself,this topic explores the spirit of Mi Fu’s calligraphy and painting art,explores his unique aesthetic thought,analyzes the problems in the current brand image construction of Mi Fu Memorial Hall in Wuwei City,and combines the first three points to establish a complete brand image design system,so that the Mi Fu Memorial Hall in Wuwei City will present a unique cultural charm and cultural appeal in the future opening and venue operation.This will bring a great change to the Mi Fu Memorial Hall and help to improve the functions of this hall so that it can be used to the fullest extent.Through the research and practice of this project,I realized that we need to conduct comprehensive research,data collection and analysis in order to get the best results for the brand image of traditional cultural places like Mi Fu Memorial Hall in Wuwei City and to make the brand image more prominent;in order to better position the brand image of Mi Fu Memorial Hall in Wuwei,we need to establish a more reasonable thinking system,and the spirit and aesthetics of the memorial hall should be consistent with the brand image of the memorial hall.In order to better position the brand image of Wuwei Mi Fu Memorial Hall,we need to establish a more reasonable thinking system,and the spirit and aesthetic ideas of the memorial hall should be in line with the content conveyed,so that the brand image construction can be better and more effectively implemented and spread.