Research On Conceptual Language Of Fashion Photography

Today,fashion photography has become an inseparable thing in people's lives.With the development of the digital media era,fashion photography as a large-scale industry wants to spread rapidly,relying on a direct model of fashion photography..Fashion photography spreads to the public the most direct and cutting-edge fashion brand information through different artistic techniques.With the increasing aesthetic needs of the people and the change of mass consumption habits,traditional fashion photography can no longer meet the propaganda and dissemination of modern brand goods,so there is a combination of conceptual photography and fashion photography.The diversified expression techniques of conceptual photography and the expressions of innovative ideas have all added a lot to fashion photography.It not only satisfies the requirements of brand propaganda,but also meets the aesthetic and consumption differences of the people.This thesis focuses on the application of "concept photography in fashion photography".There are a total of six chapters.First of all,starting from the research background of the subject,combined with the research status at home and abroad,the author introduces the contemporary significance and cultural value of the art of applying conceptual photography in fashion photography.And research and analysis of the concept of fashion photography is also the direction and change of the development of fashion photography in different periods.Secondly,it studies the differences between brand positioning and consumer market,and analyzes the differences in fashion photography caused by the differences between brands,which in turn affects the application of conceptual photography in the brand's fashion photography.From the macroscopic point of view,it analyzes the changes of the public aesthetics under different social conditions and the causes of the changes,as well as the impact of different ideological cultures on the public aesthetics.In this paper,the application of conceptual photography in fashion photography is the in-depth analysis and research of the thesis.Through the three aspects of the expression of conceptual meaning,the visual performance of the plane and the performance of the shooting technique,it is analyzed how the conceptual photography is applied specifically to fashion photography,and the overall artistic characteristics and expressions are analyzed.Finally,the paper solves the problem.Based on the previous theoretical research and analysis,through the practice of creationDemonstrate the specific application of conceptual photography in fashion photography.The sixth chapter is the conclusion.The main points and innovations of this thesis are summarized.Through the research and analysis of the application of conceptualphotography in fashion photography,it is considered that this has become the main trend of the development of fashion photography,with far-reaching social influence,enriching the public aesthetic and brand communication,in line with the development of the times and conceptual photography and The development of fashion photography.The boundary between conceptual photography and fashion photography is becoming blurred,and artistic expression techniques will be more applied to fashion photography.There are 43 pictures and 52 references in this paper.