The Conceptual Performance Study Of Fashion Photography

Today, the word "fashion" is so closely with the contact of our real life, and it not only lead to a huge fashion industry, but also become a way of life of the people. The fashion industry must depend on the specific mode of transmission in the process of development and growth. Fashionably photograph is the most intuitive form of artistic expression, so the spread of the fashion culture has played a huge role in the fashion industry. However, the traditional fashion photography expressions have been difficult to meet the needs of the business of the modern fashion brand advocacy and brand cultural transmission. This gives birth to the performance of conceptual fashion photography. The characteristics of such works can not only meet the public fantasy, the needs of different personality and different philosophy of life, but also emphasis on attention and reflect the social problems, social responsibility and cultural significance of fashion photography and conceptual art.This paper mainly uses historical research, logical reasoning and case with comprehensive study of law which launched a study from the three aspects of the concept of fashion photography performance. First, clarify the concept of fashion photography and define the concept of performance and fashion photography from the bud, development, growth and prosperity throughout the development context, combined with the objective conditions of historical development, social and cultural background of the comprehensive analysis conducting a thorough analysis and interpretation of the concept of performance for fashion photography in the macro. Second, analysis of the causes of the conceptual fashion photography performance, the thesis believes the produce is closely related with the background of the period of human society in the modern society, social, cultural, ideological. The article in-depth analyzes the causes of the concept of fashion photography performance from the main aspects of the mass ideology and culture, aesthetic psychology, the brand culture and business publicity difference, the influence of postmodernism art. From these we can know, it is the most essential conditions and its inevitability that the past the beautiful fashion photography is replaced by the conceptual fashion photography, and aesthetically pleasing fashion photography personality, ridicule, irony of the concept of the performance. Again, from the conceptual level, the erotic and feminist characteristics, the level of the external visual drama anti-classic, kitsch, exaggeration and absurdity of the intersection of commerce and art, the fictional director of the shooting style level, fast film aesthetics, the characteristics of digital technology, summarize and analyze the performance of the overall features of the concept of fashion photography.Through this research, the paper argues that the world’s high level of fashion photography has faded the cloak of formal beauty, and the conceptual fashion photography performance has become the major trends of contemporary fashion photography. The concept of performance for fashion photography behaves the various features and advantages of flexible, distinctive, smooth communication, social responsibility and profound meaning. Therefore, it is in line with the fashion of their development rules and requirements of the times. Of course, the performance of the concept of fashion photography is am extremely complex and diverse, due to the difference of the Chinese on the hopes and vision of fashion photography, fashion photography with conceptual acceptance in the domestic limited to a relatively avant-garde crowd explore a more people can be accepted conceptual fashion photography of the road, which has a long way to go. This thesis hopes to give some inspired in the development of fashion photography, with some reference value at the practical level.