The Application Of Conceptual Creativity In Clothing Photography

Fashion photography is very representative,but the traditional evaluation from the visual and technical is no longer accurate.With the development of society,the scope of creation and application of fashion photography is expanding.While recording trends with images,it shows a trend from focusing on "surface" to "connotation".After the development of fashion photography in different periods,the integration of conceptuality helps to increase the connotation of fashion photography.So,integrating conceptualism into fashion photography is a hot topic at this stage.Against this background,this article wants to study the conceptuality of fashion photography in the current business environment.In this article,through the study of a large number of literatures,combined with the analysis of conceptual cases in fashion photography,it is concluded that the conceptuality that affects clothing photography mostly comes from the following three factors-social culture,multi-creation techniques and business Requirements.After theoretical analysis,the research results were finally applied to the shooting,creative,planning and shooting DEVIL NUT fashion photography.The combination of theory and practice verifies the feasibility of theory.Through conceptuality,fashion photography is more connotative while satisfying the needs of commercialization,which arouse public thinking and resonance.