A Study Of Standard Mandarin Identity And Communication Of The Directly-Entering-Socialism Ethnic Groups Villages In Gongshan Border,Yunnan Province

Derung-Nu Autonomous County Gongshan in Yunnan Province is located in the northwest of Yunnan,the northern end of Nujiang of the Lisu Autonomous Prefecture,and the southwest is adjacent to Myanmar.It is the country’s border ethnic autonomous county,a typical social form directly through the region,the border ethnic poverty mountainous areas,has been the state’s key poverty alleviation target.So,this paper make a study of Standard Mandarin identity and communication of “the directly-entering-socialism ethnic groups”villages in Gongshan border,Yunnan Province.This paper takes Cikai town,Puladi township and Dulong River township as three survey points,and takes Dulong nationality and Lisu nationality as two research objects.This paper investigates identity,context of use,learning situation of Standard Mandarin,combines the types of language identity with the elements of communication,from the perspective of expectation identity,emotional identity,behavioral identity,and cultural value identity,to investigate the cognition degree of“the directly-entering-socialism ethnic groups”on Standard Mandarin language information,information content,media and communication effect at Gongshan border.This paper uses SPSS to analyze the correlation of the survey data,obtains the causes of the current situation,and finally puts forward opinions on the local promotion work.According to the survey results,the main characteristics of Standard Mandarin identity of “the directly-entering-socialism ethnic groups”villages in Gongshan border are as follows:First,their Standard Mandarin ability is not high and the hierarchical characteristics are obvious,they use Standard Mandarin more frequently to foreigners than to native people.Secondly,they have a low degree of Standard Mandarin behavioral identity.Third,the types of Standard Mandarin information they are concerned about are single,and they are not satisfied with the content of Standard Mandarin information.Fourthly,Standard Mandarin media they pay attention to and contact are single.Fifth,their awareness of local Standard Mandarin communication activities is low.It is because of the low level of cultural education and Standard Mandarin ability of “the directly-entering-socialism ethnic groups” and the lack ofabundant Standard Mandarin communication environment,media and information.So,the last chapter of this paper put forward suggsetions on Standard Mandarin communication from the aspects of language communication subject,language communication content,language communication media,language communication effcet,so as to improve Standard Mandarin communication effect of Dulong nationality and Lisu nationality villages,help the local career of poverty alleviation,build a good language ecology,inherit and promote minority cultures,and maintain the stability of national borders,shows practical significance.In addition,it also enriches the theoretical study of “the directly-entering-socialism ethnic groups”on the border in academic circles from a new view.