Research On The Brand Communication And Display Of " San Sheng You Xing"

At present,China is vigorously developing the cultural and creative industry,and attempts to enlighten people's understanding of traditional culture through cultural and creative products.As a branch of Chinese traditional culture,most people only understand its surface,but ignore the rich connotation behind its surname culture.As a content choice for cultural and creative product development,it is currently blank.This paper explores the dissemination and display of Wenchuang brand of “Sansheng has surnames”,and explores the unique totem culture of Baijia surname from the side,and conducts in-depth research on the meaning and value of the visual image of the totem culture of hundreds of surnames.First of all,this paper analyzes the status quo of the cultural development of “Hundred Family Names”.Secondly,by analyzing the status quo of Wenchuang products,it proposes a solution based on private customization.At the same time,in terms of display,the comprehensive experience design and narrative design will make the exhibition more abundant,constructing the brand image of “San ShengYou Xing” Wenchuang brand with its historical and cultural connotation,and can attract the audience to stop to participate in the viewing;finally,A series of design ideas,the intuition,simplification,graphics and unification of the unique totem culture of "Hundred Family Names",and further design and creation in practice,providing examples support for theoretical carrier research in the article..The design of the “three generations with surnames” Wenchuang brand is not just a system of graphics,but a unique set of personally customized Wenchuang products with surname cultural characteristics.Construct a personalized and unique surname culture display form,and hope to provide ideas and help for the establishment of the surreal cultural visual image.