Research On The Dissemination Effect Of Tibetan Documentaries On Tibetan Culture

Tibet has always been a mysterious place in the hearts of the people at home and abroad.However,due to the lack of knowledge about Tibet,we still have "stereotypes" about it.Although documentaries tend to be niche compared with feature films,their charm lies in authenticity and objectivity.Since 2008,there has been a qualitative leap in the development of Tibetan documentaries,with many impartial and objective documentaries recording the real life of people in the most controversial and remote areas of the world as bystanders,which have irreplaceable advantages in spreading Tibetan culture and shaping Tibetan image.This study on different main body Tibetan documentary "the third pole" and "Tibet one year to the video content analysis,through the experimental method,questionnaire survey and depth interview method to study different Tibetan documentary on the audience cognition,attitudes,and behavior change how communication effect,and find out the factors influencing the audience communication effect,data analysis,according to the results of" the third pole "in terms of cognitive communication effect is superior to the Tibet one year";"The third pole" is better than "one year in Tibet" in terms of the communication effect of attitude and behavior,but "one year in Tibet" has a greater impact on the audience.Based on the results of the investigation the author discovered the following problems: theme repeated,cultural transmission limited relatively one-sided,transmission channels,audience interest is not high,has the propensity to film,based on the problems in this paper,the following can improve Tibetan documentary,including content should choose high value on heavy realistic cultural theme,update mode and the mode of transmission,and explore the spread of foreign development path,etc.This paper aims to analyze how domestic Tibetan documentaries hold our right to speak and interpret Tibetan culture,establish and spread an objective,fair and real image of Tibet,promote cultural exchanges between different ethnic groups,and attract audiences to watch ethnographic images,so as to achieve better communication effects.