Propagation Effect Of Network Fantasy Novels

In recent years,the network fantasy fictions show booming development with the increasing internet penetration,convenient mobile reading and the enlargement of network users.Up to January 4,2019,six of the top 10 novels in total hits on qidian.com are network fantasy novels,demonstrating the important position of network fantasy novels in network literature.The network fantasy novel has become the most active literary form owing to its unique literary form,linguistic characteristics and creation model different from traditional novels.In this thesis,the communicating effect and issues of network fantasy novels are explored in the guide of communication science,from the view of audience,reading motivation and reading channels of online fantasy novels,in the methods of specific cases,interviews and questionnaires.And strategies for improving communicating effect are analyzed and proposed.Five chapters are divided in this thesis.In the first chapter,introduction,research background and significance,concepts related to network fantasy novels,domestic research statues and research method adopted in this paper are illustrated.The second chapter,an overall situation of network fantasy novel is illustrated from macroscopic perspective in three aspects: content of communication,current situation of market communication and situation of audience.The third chapter explored the communicating effect levels of cognition,attitude and behavior by interview and questionnaire from the view of readers.The fourth chapter is based on the former chapters analyzes the problems existing in the communication process,such as low quality,pan-entertainment,prominent negative emotions,"anesthetic effect",and lack of value guidance.The last chapter proposes the strategies for communication effect enhancement from author,readers,literature websites,opinion leaders and other aspects.so as to give full play to the maximum communication effect of online fantasy novels.Although the disadvantages of self-anaesthesia,lack of value guidance exist during its transmission process,the network fiction novels play an important role in meeting the people’s daily leisure and relaxation due to its characters of free-format,less stylistic restrictions,easy and flexible way of publishing and reading.