The Popular Research Of Online Fantasy Novels

With the rapid development of information technology and network literature,network fantasy novel gradually became the mainstream of network literature: on the year of 2002,a network fantasy novel "Zhu Xian" quickly jump red network,on the year of 2005,"Batman legend" written by the fantasy novel writer Xuanyu became the popular keywords for searching of Baidu.The same year,"misty journey" and "series of fantasy novels of starting point " also sparked a round of clicking frenzy.Since then the word of "fantasy" has become the norm in the network space,always filled with people's daily life.In the face of this cultural phenomenon,researchers put their focus mainly on the cultural trend of popular fantasy novel network consumption,entertainment and the network fantasy novel the lack of understanding and grasp the overall,based on the fantasy novel network as the research object,starting from the phenomenon of popular fantasy novel,fully tap the best-selling elements of the text.Change,explore readers psychological and popular culture reflected the mentality,age and market factors of fantasy novels were studied,and the bottleneck of its future development are discussed.This paper is divided into four parts:The first part is the introduction of research background,this part mainly indicates the subject and refinement of network fantasy novel concept,introduces the connotation and development path.The second part,the core of internetfantasy novel consumption status and structure of readers is also considered the current fantasy novel network selling phenomenon,this chapter combines the questionnaire analysis,in the interpretation of the current popular fantasy novel network status in interaction form of fantasy novel network audience and the market more directly.The third part,from the perspective of the text and the network fantasy novel the reader's perspective on the best-selling reason.From the work itself,personalized writing fantasy novel network showing the private world of illusion and characteristics and contemporary young readers spiritual temperament and aesthetic qualities,agree without prior without previous consultation,fantasy novel network game of the idealistic young characters setting and process of the story mode does not conform to the readers in the context of consumer culture in the reception psychology,highlighting the deconstruction and reconstruction of the reality of a new generation of entertainment spirit.The fourth part,starting from the current network fantasy novel popular fantasy novel network to explore the external context,flourishing roots,fantasy novels as the network as a branch in commercial network literature,the seller cannot do without the cultural context of commercial promotion,and development are closely related to the fantasy story,and development the literature website and marketing strategy,but also with the culture of derivative products to create the adaptation of the cultural industry chain.In the last part,a summary and Reflection on the popular fantasy novel network value and problems.