A Study On The Dissemination Of Film And TV Works By Network Novels

With the rapid development of science and technology as well as people living standard rise, network is closely related to people’s life increasingly, affects the way people work and study, entertainment and way of thinking and so on. The emergence of network novels, will be a new literary form good people’s life. Network novel theme selection diversity, dramatic plot, the content of the huge audience, makes the heat rising of network novel. And with the maturing of network novels and the diversified expression of film and television works, film and television works based on network novel has become a popular trend nowadays.In the huge benefits of film and television industry, driven by the characteristics of network novel low royalties high income return received more and more the favour of the film and television company, in addition, the network film and television adaptation of the novel and attention also promotes the network novel, the film and television works. 2015 hit "why sheng’s xiao", "song in the cloud", "China professional guide", "reed langya list" and so on series are made by the network novel.As new media widely application in people’s life, the mode of transmission series also has changed a lot. Today in the digital age, the network media influence constantly changing people’s way of life, from past on time according to the point guard in front of the TV to watch the film and television works, to watch now ready to open the computer, or by mobile phone watch online. The changes in the way of people to watch, when to promote the film and television works, film and television company will use the new media platform to promote the network novel adaptation.This article is based on this background, from the rise of the network novel film tie-ins reason, popular types and development present situation, is to explore this kind of film and television works are manifested in the propagation of special audience expectation, the spread of new media and traditional media combination strategy, the effect of the spread of viral marketing and problems arising from the communication process again. Based on the current image of the map reading age, from the perspective of communication studies, researches in the film and television adaptation of the propagation of network novels and the research has certain theoretical and practical significance.This article mainly is divided into five chapters, the first chapter is a generaloverview of film and television adaptation of network novels, the network novel, film and television adaptation phenomenon is the cause of the rise, popular types and development status were summarized. The second chapter mainly from the works of film and television play accept audience for analysis, from the works of the audience,the audience "use and satisfaction", the theory of practice, under the background of "reading pictures" era of big audience interest orientation, etc,analysis of network novel of the film and television play in the audience the unique advantages of this aspect. The third chapter is mainly an overview of network novels and television works of communication strategy, communication strategy of traditional media and new media platforms of communication strategy is analyzed, focusing on new media environment, network communication strategy adopted by the novel of films and television, such as using weibo campaign, WeChat platform selection push, video site communications, etc. The fourth chapter mainly analyzes the network novel communication effect of TV dramas. Network new media platform and the wider audience together, its communication effect is remarkable, the author attempts to spread theory, mass communication industry chain, the original novel of secondary concern analyze network novel the film and television play in the modern communication effect, provide reference for the spread of TV dramas. If the Lord in the fifth chapter to spread of the network novel content of thinking. Popular network novel content works at the same time, there are still many problems need to debug and running-in. Therefore, the problems in the process of transmission and the future are analyzed.