Study On The Package Improvement Of China Time-honored Brand Food

China time-honored Brand Food is Chinese food culture objects vector, it passed from generation to generation with good products, techniques and services, condensation of the national spirit and an excellent history and culture of our country. China time-honored Brand Food packaging and food accompanied together through the glorious course. However, with the time change and economic development, a considerable number of China time-honored Brand Food in the commodity economy gradually face many difficulties. Based on the Shanxi Superior Mature Vinegar packaging design concept analysis, in the hope that our country around the China time-honored Brand Food packaging designed to improve the role played draw.In this article, the design of the integrated use of art study, art psychology, cultural anthropology research methods to traditional Chinese culture as the background to Shanxi regional culture as the breakthrough point, the Shanxi Superior Mature Vinegar packed in its own characteristics and cultural "language", Through to modern Shanxi Superior Mature Vinegar packaging innovation strategy, summed up China's long-established food packaging designed to improve specific guidelines to make them consistent with modern aesthetics and operation of the market economy model. Full text is divided into three levels:First, from the perspective of the market economy of Shanxi Superior Mature Vinegar history of the old comb, scrutiny Shanxi Superior Mature Vinegar packaging design veteran status and cultural identity; Second, the old mature vinegar packaging design deficiencies in the analysis of "old" culture of food packaging and commercial conflicts between the objective existence; Third, from the geographical and cultural point of view, the "Jin-cultural" and "vinegar culture" of cultural ideas into the old Shanxi mature vinegar innovative packaging design, and accordingly started on the old Chinese food packaging designed to improve the Strategy Study.The above-mentioned three levels of study, not only can enhance the packaging design Shanxi Superior Mature Vinegar, to promote the competitiveness of its commercial vitality, and more conducive to glow in contemporary China time-honored Brand Food. to some extent, our country is also a kind of intangible cultural heritage protection and advocacy.