The Research Of Hunan China Time-honored Brand Image Design

Nowadays,brand image is an indispensable part of brand expansion and promotion,which has been paid highly attention by the enterprise.The images of different brands in the customers’ eyes play an important role on choosing and purchasing.Stores image,tablet design,brand advertising and product packaging of China time-honored brand in Hunan are very important brand visual performance,but the old design form of brands can’ t meet the demands of a new age.With the rapid development of modern economy,the brand competence becomes more and more tense,due to newly-developed famous domestic brands and newly-introduced famous overseas brands.Although China time-honored brands get the support and protection by the government and society,it is difficult for the brands to earn a sound survival and development with its timeworn management style,outdated images,shortage of talents and so on.Therefore,in the paper,we will analyze the brand visual performance and disadvantage of China time-honored brand in Hunan.Based on the development situation of market and the aesthetic interest and psychology of consumers,through the deep investigation and analysis of China time-honored brand in Hunan,the main factors are found out,and then consider remolding the future of China time-honored brand image design in Hunan.China time-honored brands of Hunan must keep pace with the times.Under the modern consumption concept,making a comparison between visual images of traditional and newly-developed brands is helpful to provide some ideas for the brand innovations and market developments,which is help to revive the vigor of China time-honored brands in Hunan.