Research On The Development Of Thematic Rural Tourism In Mianzhu New Year Picture Village

The rural revitalization strategy is an important strategy proposed by comrade Xi Jinping in the report to the 19 th CPC national congress on October 18,2017.This not only endows the development of rural tourism with new missions and opportunities in the new era,but also provides important ideological guidance and action guide.The development of rural tourism is not only the call of the state and the government,but also the development trend of the society.In today's society,urban citizens are under great work pressure and live at a fast pace.The beautiful scenery and quiet environment in the countryside provide them with places to cultivate themselves,improve their life happiness index,relax and entertain,which is also in line with the development trend of China's aging society.With the rapid development of China's economy in recent years and the continuous improvement of people's living standards,people's pursuit of spiritual wealth is also growing day by day.Relaxed and pleasant rural tourism become more and more popular.China's rural areas are vast,and rural tourism has very large potential.Mianzhu New Year picture village has beautiful rural scenery,is the hometown of Chen xingcai,the national New Year picture inheritor,with strong folk culture deposits and convenient transportation.Mianzhu New Year picture village won the title of "national AAAA scenic spot" on April 19,2011.In recent years,its development momentum is good,also paid a lot attention by the Mianzhu municipal party committee and government and other relevant departments,as it is "wine town painting city" city card of an important sign to build.However,with the boom of rural tourism,there are more and more competitors: firstly,other local towns and villages carrying out rural tourism,and secondly,the surrounding areas of Chengdu and Mianyang carrying out rural tourism.How to stand out from the rural tourism destinations has become a topic that needs to be considered for the future development of the New Year painting village.We first studied rural and traditional tourism theories,and then combined these theories with specific conditions of the New Village.We were able to find out tourist expectations of MianZhu travel through questionnaires and scientifically statistical methods.Our conclusion is that “Strong Nian Hua atmosphere of the New Village” is what tourists most excited about.Therefore,the development of the New Village should be centered around “Nian Hua”.Through conducting questionnaires,figuring out core ideas of the New Village,developing main tourism products,and marketing,we found some useful ways to strength the “ Nian Hua ” idea,which include: strengthen development ideas,create “IP”,highlight “Nian Hua” core idea,develop elite tourism products,formal cultural ideas,bring in investments/funds,incorporate the joint stock cooperative system to grow business,expand marketing,improve informationalized level of the New village.We are hoping to set a good example of other traditional tourism programs.