Creative Research On Folk Customs In Tourism Brands Under Tourism Gaze

Folklore creativity has become increasingly prominent in the planning of tourism resources,the development of traditional folklore and the adjustment of industrial structure.Relevant disciplines guided by theories of new economic growth theory,tourism theory,and consumer psychology are all carried out in folk creative tourism.The latest exploration.Folklore creative tourism has become a popular and highly regarded cultural experience type of tourism because of its continuous innovation and accurate positioning of market behavior.Since the opening of the "Impression·Liu Sanjie" landscape show in 2004,folklore tourism performance products have become an important field of the cultural travel.Due to the huge promotion effect of folk tourism performances on the construction of tourism destination brands,the situation of excessive competition in some areas,the blind investment has led to the increasingly serious homogenization model,and the future single folk tourism performance project has long been unable to meet the current personalized market.Demand,tourism products with content innovation and creativity as the core can shape the enduring tourism brands.At the same time,with the advent of the knowledge economy,traditional folk customs are facing the dilemma of inheritance and hope for transformation,the packaging of folk creativity as the core has become its key choice.Therefore,it is urgent to seek a way to show folk customs in a creative way.The article takes the 2009 Tianmen Fox Fairy and New Liuhai Chop as a research point.So far,the show has become a pillar and leading cultural brand of Zhangjiajie tourism,and it is also the most representative production of my folk custom.The article refines the core of this research in the review of the results of tourism performance and folk culture related research.Under the guidance of experience economic theory,tourist satisfaction theory,and tourist gaze theory,the theory of rich cultural creative tourism is enriched,and the field investigation of Tianmen Mountain in Zhangjiajie is carried out.Interviews to obtain first-hand information on empirical research,use SPSS20.0 software to record all data,and descriptive statistics,reliability and validity testing,regression analysis,difference analysis,etc.of effective data,using AHP The stratification method measures the weight of folk factors in creative tourism performance,and uses IPA analysis to analyze and process the collected effective questionnaires.Through the above quantitative analysis,five conclusions are drawn:(1)Tourists have higher experience perception of the variables in the consumption of “Tianmen Fox Fairy”,and have strong positive recognition in terms of overall satisfaction,loyalty and support.(2)"Tianmen Fox Fairy" folk tourism performance image is significantly positively related to the satisfaction of tourists and the willingness to revisit,and tourists have a significant satisfaction with theexpectations of the "Tianmen Fox Fairy" folk tourism performance tourism experience and tourism experience.Sexual differences.(3)The four impact factors under the resource conditions of the comprehensive factor layer contribute to the satisfaction of tourists.Among them,the storyline of the adaptation of “Liu Hai Chuan” and the popularity of Xiangxi folk elements in the elements of tourism performance(4)The satisfaction of tourists under gaze has a significant impact on the support of creative folk tourism,and the satisfaction of tourists is gradually formed along the expectation,experience,evaluation and feedback.Conversely,the creative design of folk custom is satisfactory to tourism.The effect of support is even greater.(5)The local landscapes of Chinese folklore as creative factors have greatly promoted tourism innovation.Folklore creative tourism performances have become an emerging economic growth point for tourist attractions,and also an effective way to shape tourism brands.In view of the above conclusions,this paper explores the role,influence effect and feasibility analysis of folklore creativity on tourism performance in different stages of development of tourist performance under the guidance of tourists’ gaze,and provides reference for the innovative development model of subsequent tourism performance,thus pointing out the same concept of folk creativity.The necessity of mutual integration of tourism industry explores the effective ways of inheriting and carrying forward traditional folklore in China.