Guizhou "Miao Jiang Gu Shi" Bean Rice Chafing Dish Brand Visual Image Design Report

Today,with the gradual enrichment of spiritual civilization,diners have put forward higher requirements for all aspects of the catering industry.Among them,catering stores that establish brand effects tend to have better reputation and are more popular among the public.Therefore,the establishment of catering brands is becoming more and more important.Based on the Guizhou Miao culture and regional diet,the article explores the brand visual image design of the “Miao Jiang Gu Shi” bean rice chafing dish.This article not only explores the relationship between the visual elements of Guizhou's regional characteristics and the food culture,Also try to make a visual image design that is conducive to the development of“Miao Jiang Gu Shi” bean rice chafing dish brand from Guizhou.The thesis is divided into five chapters: The first chapter summarizes the research background and significance of this paper,Research state in China,the research content and framework,the research methods and the research key points;The second chapter is the introduction and review of the “Miao Jiang Gu Shi” bean rice chafing dish brand development status and consumer positioning analysis;The third chapter details the“Miao Jiang Gu Shi” bean rice chafing dishbrand visual image design concept;The fourth chapter is the “Miao Jiang Gu Shi” bean rice chafingdish brand visual image design display and description.Specifically,it includes the basic part of the logo design;Application design including illustration posters,packaged paper bags,menus,and the overall and unified “Miao Jiang Gu Shi” bean rice chafing dish The brand's visual image.