Research On The Miao Culture In The City Image Design

With the development of urbanization and globalization,the tourism market is flourishing day by day.The tourism economic development of Xingwen has been injected with strong impetus by the long history and rich and colorful Miao culture,which has made Xingwen develop rapidly in recent years,however,the construction of urban visual image is still lagging behind.Combining the Miao culture and the urban image design of Xingwen county is important to form a better city image,attract more people and investment,promote the development of urban related industries,and enhance city competitiveness.Firstly,this paper expounds the relevant concepts of urban image design,and analyzes the current situation of the imag e development of xingwen city and xingwen county city.And secondly,takes the Miao culture as the breakthrough of this study,to understand and explore the geographical environment,historical evolution and development of the Xingwen Miao,analyze and study the living culture,clothing culture and Lusheng culture of the Xingwen Miao,and analyze and extract the design of the modeling and artistic characteristics of its characteristic elements;Finally,Xingwen Miao culture is designed with modern design method for the visual identity design of the city image of Xingwen,and a set of visual design of the city image embodying the cultural details of the Miao is designed,it provides a reference for Xingwen County to enhance the uniqueness and identity of the city image,and also provides some ideas for the dissemination,protection and inheritance of the Miao culture.