Research On Domestic Film Project Development Which Based On The Internet Plus Background

2014 was the first network year of China's film industry.Under the trend of "Internet+",the film industry chain of investment and financing,project development,production,marketing,distribution and projection were hit from the Internet.Relying on the Internet technology innovation model,industry chain realized upgrade and transform.Internet thinking to the film industry in a concept of"change",leading the traditional film industry to "on the basis of products,market-oriented,to provide users with accurate service," a new stage.After the integration of Internet and film project development,Internet brings about the change of inner core.The kernel impacts include the user thinking and product thinking,the big data and IP at the tool level.The user-thinking emphasizes user-centered and improve user experience,attaches great importance to the film as a kind of service attributes.Two-way transmission characteristics of Internet aided producers and users to realize the benign interaction,and project developers can more accurately grasp the audience demand.Product-thinking defines user requirements,to design the product according to user requirements,and defines the film as a product.A director or producer all need a product manager of thinking and ability,and develop the film according to the production of products step to step.Big data network made user information accumulation to input to development and enhance market forecast accuracy.And it could provide scientific reference for the movie project research and development,choice of content production,senior team and forecasts for the audience.Another tool,IP is the hottest concept of "Internet+".IP defined as influential andvaluable intellectual property rights in the film industry.It is both the story and the carrier of user emotions.It can also provide real market indicator and attract outside capital entering the film industry.IP film trend lead film industry to IP Battle for a timeUnder the influence of new thinking and new tools,the development of film project also presents new changes,mainly reflected in the source,content,form and process.First of all,because of entertainment,popularity and open,Internet culture become a popular culture.It gets most of audience's support,so film project developer could regard the Internet as a material library Secondly,due to the influence of Internet thinking,the film project starts to focus on satisfying the audience's emotional experience,so it is closer to the audience in the content and style of the film.Thirdly,with the audience from the accepted role of film products to choose products,proj ect developers to the production of behavior changed The film present form more diverse,including represented by fan-movie.Finally,Internet+bring production mechanism and the change of the development process.Development starting from single to diversity,the traditional evaluation model changed by big data and IP,and the proj ect development space line also inspired by the influence of the IPTo test the result of Internet+,there is an obj ective analysis of the Internet in the film industry.This paper summarizes Internet related film at the box office in nearly four years,watercress web site score and the adapted source,and analysis its box office performance and word of mouth from the multiple perspectives.Introducing the two concepts of Internet Gene Film and New IP Film,to enhance the Internet correlation degree of domestic films,and analyzed the market performance of strong network correlation films.At the same time,this paper compared IP movies of different adaptation-based sources,and analyses the content and type characteristics of IP movies which are more than one hundred million box officeFinally,by analyzing the film in the Internet+project development path in these four years,this paper summarizes problems Internet thinking and Internet tools,including film market's bad influence by Internet phenomenon and put forward reasonable suggestions.