Research On The Image Design Of Hebei Rural Mountain Brand

With the continuous improvement of people's living standards,people's requirements for the quality and appearance of goods are becoming more and more strict when shopping.From quantity demand to quality and quality demand,the market competitiveness of rural goods is obvious.People are paying more and more attention to how the rural goods in Hebei can better serve the market.It is not enough to rely solely on the product itself in the market competition.Given its excellent brand image,it can help the rural goods in Hebei to gain consumer recognition,expand market share,increase sales of rural goods,and promote local economic development.By reading a large number of references,visiting physical stores,visiting folk artists,and arranging and analyzing the scattered and excellent rural mountain goods brand image design literature,investigating people's ideas and opinions on the construction of Hebei rural mountain goods brand,and launching the image design of rural mountain goods brand.Theoretical research,analysis of the feasibility and necessity of the construction of Hebei rural mountain goods brand image.Explore the existing brand development problems through the brand design of the existing brands of Hebei rural goods,packaging,auxiliary graphics,and commercial display.Combining the case design of excellent rural mountain goods brand image,researching the improvement direction,expounding the image design of Hebei rural mountain goods brand from the aspects of design concept,basic part and application part.The integration of Beijing-Tianjin-Hebei provides market and technical resources for Hebei rural mountain goods.Hebei's unique historical sites,idioms,traditional folk arts and crafts,and natural form structure refinement add cultural connotations to Hebei rural mountain goods brands.Hebei rural goods shaping to adapt to the brand image of the modern market,help to enhance the market competitiveness,for other areas of rural mountain goods brand image design research,play a guiding role in theory and practice.Figure 53;Table 7;Reference 42.