Research On Brand Design Of The Founding Period Of Chongqing Mountain Agriculture

2020 is the stage of the finalization of the "Rural Vitalization Strategy".How to sustainably develop many agricultural specialty product brands initially supported in the early stage has become an urgent issue for discussion.At the same time,China's mountainous area occupies about 70% of the total land area,and Chongqing is known as the "mountain city" as the southwest international central city of China.Its mountainous area accounts for about 98% of Ba yu's total area.Therefore,the research on the brand design of Ba yu Mountain agricultural specialty products in the initial stage of the current research can provide a more important reference value for the construction of similar types of mountain special agricultural products.There are many remote mountainous areas in Chongqing,and the mountainous economy is relatively backward,but the product resources are very rich,especially the quality of special agricultural products,which lays a good foundation for the establishment of the brand.This article takes "Ba yu Mountain Agricultural Special Product Brand in the initial stage" as the basic thinking point,and starts from the two aspects of brand design and brand promotion to provide a feasible path for the establishment of the Ba yu Mountain Agricultural Special Product brand design in the initial stage.This article is divided into six chapters,of which the fourth and fifth chapters are the main content of this article.The first chapter introduces the background of the topic selection and the significance of the research.It mainly elaborates the research status,research purpose,research innovation and other contents,and introduces the urgency and broad significance of the topic selection from the macro and micro levels.The second chapter introduces the related concepts involved in the thesis,and elaborates the representativeness of the Hua tian Gong mi brand in the Ba yu MountainAgriculture Special Product Brand.The third chapter investigates the development status and future development trend of Ba yu mountain agricultural specialty products,and conducts research and analysis on the brand design,brand promotion,and consumer demand of Ba yu mountain agricultural specialty products in the initial stage,and designs and brand Lay the foundation for promotion.Chapter 4 is one of the key chapters in this article.Based on the investigation and analysis results in Chapter 3,the author puts forward the method and path for the construction of the brand design of Ba yu Mountain agricultural specialty products in the initial period in the context of the Internet era.The fifth chapter takes Hua tian Gong mi brand design as an example to demonstrate the feasibility of the brand design method and path proposed by the author.Chapter 6 is the summary of this article.Summarize the research results of this article,and hope that it can help and draw on the brand design and brand promotion of Ba yu Mountain agricultural specialty products in the initial stage,and inspire other scholars' research.