Effects Of Face Attraction And Gender On Decision-making Behavior And Regret

According to the theory of human-situation interaction,the individual characteristics of decision makers and decision-making situations are an organic and dynamic whole,and the individual characteristics,decision-making behaviors and emotions of decision makers interact with each other.In the decision-making process in which the suggestion prompter participates,the face attraction and gender of the prompter,as an empirical intuition information,are important situational factors that affect individual decision-making behavior,and will be directly presented to the decision-maker,which will not only affect decision-making behavior,but also affect emotion.Previous studies have found that face attraction has "beauty praise" and "mediocre punishment" effects,but some studies have also shown that "beauty punishment" effects exist.It can be seen that in different situations,face attraction will produce different effects.So in the decision-making process,how will the attractiveness of the presenter’s face and gender affect the decision-making behavior and regret of decision makers of different genders? This study is devoted to exploring the influence of the presenters’ face attractiveness and gender as situational information on the decision-making behaviors(decision-making risk and suggestion acceptance)of decision makers of different genders in the decision-making process,and its influence on regret when facing negative results.This study consists of two experiments.Experiment 1 examines the influence of decision makers’ gender on decision-making behavior and regret in the context of system prompts.The subjects of the experiment were 135 college students,75 males and 60 females.The subjects need to complete the luck round game task under the system prompt situation.Repeated measurement variance was used to analyze the results.The results showed that:(1)the acceptability of suggestions was higher for women than for men;There is no significant difference in risk-taking between men and women.(2)In the degree of regret,risky decision-making is significantly higher than conservative decision-making,and there is no significant gender difference.In experiment 2,on the basis of experiment 1,the presenter’s face was added to investigate the influence of the presenter’s face attractiveness and gender on decision-making behavior and regret.The subjects(the same as experiment 1)first chose one of the most attractive and unattractive male and female face pictures(high attractive male,low attractive male,high attractive female,low attractive female)from the evaluated face pictures respectively,and then completed the luck round game task with the self-selected different gender and attractive faces as suggestion prompters.Finally,repeated measurement variance is used to analyze the experimental results.The results show that:(1)Face attractiveness and face sex have an impact on the decision-making risk of male and female decision makers,and there are gender differences.Homosexual highly attractive face presenters will reduce the risk-taking of male decision makers,but have little influence on female decision makers.The high attraction cue of opposite sex will stimulate the risk-taking of male decision makers and reduce the risk-taking of female decision makers.(2)Face attractiveness and face gender have an impact on the acceptability of different types of suggestions by male and female decision makers,and there are gender differences.Both male and female decision makers have higher acceptance of suggestions for high-face-attractiveness prompters,and their acceptance of risky suggestions for low-face-attractiveness prompters is lower than that of low-face-attractiveness prompters for females.(3)There are gender differences in the influence of face attraction and face gender on regret.The opposite sex prompter will stimulate the male’s competitive consciousness and enhance the regret.The degree of regret caused by high attraction cue is lower.When the results are the same,the degree of regret induced by the suggestion of the high-attraction face reminder is lower than that induced by the rejection of the suggestion of the high-attraction face reminder,and the degree of regret induced by the suggestion of the low-attraction face reminder is higher than that induced by the rejection of the suggestion of the low-attraction face reminder.(4)The interactive effects of the gender of the decision maker,the content of the decision,the gender of the suggestion prompter and the attractiveness of the face are consistent with the effects of "beauty praise" and "mediocre punishment".