System Theory Introduces Precision Poverty Alleviation Design

The gap between China and the world not lies in the city,but in the countryside.Rural modernization has always been an important issue for China’s development,which affects both social and economic progress.At present,China has put forward such strategies as rural revitalization and targeted poverty alleviation to solve the problems of rural poverty.Through directly connecting farmers with the market,direct-scale fresh stores of agricultural products are able to solve the problems of unsalable agricultural products and the difficulties of independent farmers in selling agricultural products,so as to achieve the goal of targeted poverty alleviation for poor population in the poverty-stricken areas,and actively respond to to the implementation of the national policy upon targeted poverty alleviation.Tujia and Miao autonomous county in Youyang,Chongqing is a key poverty-stricken county at national level,which is located in Wuling mountain areas with fourteen national poverty-stricken countys closely getting together.It’s task of poverty alleviation is extremely arduous.In recent years,with the improvement of urban residents’ living standards,they also have an increasingly strict requirements on food,such as food producing area,season,fresh,green and so on.In order to respond to and solve this demand,direct-scale fresh stores of agricultural products emerge and increase year by year.Consequently,brand image and visual design issues are also being paid to more and more attentions.Through desktop research,field investigation,design practice and other methods,this paper will try to connect the brand image design of fresh stores in poverty-stricken areas with local excellent culture and natural resources,relevant regions as well as the national poverty alleviation policies.At the time when localization of design practice is carried out,designing ways and means ofintegrating resources to promote social and economic development is explored.Regarding the characteristic tourism culture and regional nation culture of the Peach Garden in Youyang as the starting point,corporate visual communication design of Jinshengda agricultural product direct-sale store is discussed in this paper.It can be mainly divided into four parts: the first part is to discover the problems existed in the development of Youyang County through regarding the poverty alleviation problem in the face of social development as an opportunity,and explore the design appeals and purposes in accordance with national policies and local social conditions.In the second part,theories and methods of systematic design are introduced,and through taking the corporate visual image design as the starting point,a comprehensive,systematic and in-depth research is conducted about the direct-scale fresh stores of agricultural products.In the third part,the regional environment of the brand is determined through the basic research on the development,tourism exploration and historical culture of the scenic spot of the Peach Garden in Youyang,so as to explore the design resources.In terms of the extension of image,the Peach Garden culture is intergrated in the study,and ecological culture will go through the fresh stores’ brand culture.The fourth part refers to the visual image design practice of fresh stores.A systematic visual image is created from the perspective of regional characteristics based on preliminary research.And the value and necessity of visual image design of fresh stores with regional characteristics are demonstrated through specific design,and the design viewpoints and methods are summarized.