Research Into Rhetoric Image Of The Annual Photos Of The WORLD PRESS PHOTO

The use of images by human beings is accompanied by the development of human civilization.News photos have become an important carrier of message transmission.As a world-wide news photo award,the WORLD PRESS PHOTO declares that it "Connecting the world to the stories that matter",and the annual photos of the WORLD PRESS PHOTO have become a concentration of this "connecting".A news picture "How to Connect the World with Stories" has been widely discussed by scholars.Meaning construction and audience interpretation of a news photos have become an important issue of image message transmission in this Age.In this paper,Roland Bart's image of rhetoric is used to analyze the annual photos of the WORLD PRESS PHOTO.Through the classification of the annual phots of the WORLD PRESS PHOTO from five aspects: theme care,color expression,composition style,characterization,symbol in the picture,the visual presentation characteristics of the annual photos of the WORLD PRESS PHOTO are summarized.Through the analysis of linguistic message,the denoted image and connoted message,linguistic message has dual nature,which can not only accurately supplement picture information,but also bring rich connotation.At the denotative level,this paper analyses how the text in the picture constructs its meaning,and divides it into the function of "direct meaning" of the content of the picture.The annual photos of the WORLD PRESS PHOTO at the connotation level are constructed at the production level,the cognitive level and the meaning level respectively.The author also believes that the meaning construction of the annual photos of the WORLD PRESS PHOTO is an interactive process.From the three levels of identity,opposition and negotiation,the author considers how to interact well with the audience in the meaning construction of the annual photos of the WORLD PRESS PHOTO.As the end of the paper,the author offers suggestions on news photo production from image of rhetoric,such as skillfully using words to form intertextuality,rich content,harmonious picture,good use of rhetoric to convey value,empathy to accelerate communication.