Interpretation And Transferred Meaning Of Visual Graphic Design

China is a country with a long history and splendid culture.Among many cultural heritages,ancient military books are also an important part."Thirty-six Strategies" is a famous military book,but the special point is that although the book had a very early impact,there were "thirty-six Strategies,in the Northern and Southern Dynasties.The book seems to have been written late,at least since the 1940s.From the content,some of the 36 items in this book are from ancient military books or historical stories,and some are from ancient literary allusions.This book is a total of six sets of strategies,a total of 36 strategies,both the name of the plan and the explanation of the strategy.Because of its linguistic characteristics,the four-character idioms have been widely used in politics,economy,diplomacy and so on.They have been widely accepted by the public for a long time.However,the publicfs visual perception of The Thirty-Six Strategies still remains in the film and television works such as The Romance of the Three Kingdoms based on character stories,while the design of plane visual form as a medium of expression is rare.As a student majoring in visual communication design,I borrow the theories and concepts of interpretation and transliteration in linguistics,choose "Thirty-six Strategies",which people are familiar with,to make a feasible attempt from literary works to graphic visualization,to think about the influence and role of thinking mode on design creativity in the process of language transformation from literature to graphics,and to learn and palm hands.Grasping the creative thinking path of design from "text-theme-concept-symbol-graphics-communication",I hope to interpret "Thirty-six Strategies" visually from the perspective of graphic language design.This paper starts with the following points:first,in the cause of writing,it combines linguistic theories to analyze the changing process of design thinking from interpretation to conversion,and studies the language transformation method in contemporary design to explore the relevance between character symbols and graphic design;second,it explores the transformation of graphic-textual relationship in the visual cultural perspective of Thirty-six Strategies;third,it explores the transformation of graphic-textual relationship in the visual cultural perspective.Based on the theory of "interpretation" and "transliteration",we break the traditional way of thinking and establish the visual field of design creativity from text analysis to visualization in Thirty-Six Strategies;optimize the theme and graphic symbols through dialectical way of thinking;fourth,from the perspective of information organization,through design cases,we analyze the parties dealing with information in the construction of visual form.Fifth,from the perspective of design and viewing,that is,from the perspective of designers and audiences,to explore the thinking of cultural modernity caused by Thirty-Six Strategies,and how to reveal the social problems and contradictions graphically.