Study On The Cultural Construction Of DIKU Town In Yumu Mountain Of Hengyang

The urbanization of DIKU Town in Yumu Mountain of Hengyang has a strong conection with its unique historical culture.The purpose of this paper is to solve the practical problems encountered in the cultural construction of DIKU Town in Yumu Mountain of Hengyang.In order to make this small town's development to be scientific and sustainable,the goverment will make full use of its local premium resources,build a diversified operation network,and cultivate characteristic pillar industries in the construction of DIKU Town.This paper first adopts the literature research method and the field observation method,and combines the related theories of industrial integration,cultural construction and cultural implantation to analyze the current planning,cultural construction background and cultural construction content of the Hengyang Yumushan Emperor's small town,and learn about Hengyang.As a characteristic town,Yumushan Emperor Town takes "Dragon" as the main line,sums up the cultural construction management mode,the town cultural management mode,the multi-level business combination mode,the integrated marketing and branding mode and the development.The specific application and value of the profit model highlights the importance of the town's cultural construction,thus completing an in-depth analysis of the current status of the town's cultural construction.Then,with the internal staff,project experts and local residents of Hunan Yintai Real Estate,the sample interview method is used to understand the fruitful development of the town's cultural construction,and there are also problems in the development of cultural connotation,social organization and public financing,market operation and so on..Finally,in order to promote the cultural construction of Hengyang Yumushan Emperor's small town and provide experience for the development of other characteristic towns,from improving the overall level of cultural industry,cultural construction center governance system,and increasing public participation,etc.Relevant measures were proposed at various levels.Through the multi-angle analysis of the planning of the cultural construction of the Hengyang Yumushan Emperor's small town,it will help accelerate the urbanization construction process and use the special resources to complete and promote the cultural construction of the Hengyang Yumushan Emperor Town.